November 16, 2018

Goodyear Innovation Challenge Recap


The 3rd annual Goodyear Innovation Challenge took place last week on November 8 and 9 to solve the question, “Where can Goodyear play beyond tires in the future of mobility?

Upon reviewing submissions from across the country, five schools were selected to participate in the hackathon: Johns Hopkins University – Carey School of Business, Northwestern University – Kellogg School of Management, University of Texas – Austin – McCombs School of Business and Kent State University – UXD Program. Northwestern University placed first and was awarded $5,000. Johns Hopkins came in second place and was awarded $3,000. Weatherhead students Yishen Cai, MSM-OR/SC ‘20, Robert Stark, MSM-OR/SC ‘20, Lin Li, MBA ‘20, Doug Kirk, MEM ‘19, and Susanna Lucianno, MEM ‘19 finished in third place and awarded $2,000. University of Texas-Austin came in fourth place and Kent State came in fifth place. All students from the five teams were invited to interview at Goodyear for an internship opportunity. Everyone had unique ideas, and it was design thinking at its best in Sears think[box]!

Lin Li, MBA’20 shared her experience below:

What was your favorite part of the event?
The design thinking process in the hackathon. Goodyear Innovation Team prepared a great schedule with a series of guiding questions and flowcharts for us to better define the problem and develop ideas accordingly. The questions and suggestions from Goodyear mentors and professors were also very helpful for us to think out of the box in a logical and practical way.

Did anything happen that was unexpected but helpful during your experience?
Our initial proposal was almost killed on the first day when facing lots of challenging questions. Fortunately, we were not afraid to give up the good to go for the great! Working as a highly diversified team from different backgrounds (engineers, ORSC and MBA), we moved forward quickly to adjust our defined problem and possible solutions. It was really an unforgettable experience and I learned a lot from my genius team members.

Would you recommend it to other students?
Yes, definitely. The Goodyear Innovation Challenge is a great innovation case competition. You will have chances to unleash your creativity to solve real-world business challenges, cooperate with students from different backgrounds, meet with Goodyear strategic mentors, polish your design thinking skills, test your prototype using all the fantastic resources in think[box], as well as communicate with many geniuses from across the United States in the final competition.

Doug Kirk, MEM ’19 shared his experience below:

My experience at the Goodyear Innovation Challenge was very positive and fun. The feedback from mentors and judges really changed the way I look at corporate innovation and new product/process development.

Interested in participating in thought-provoking challenges like this? Be a part of the action! Learn more about the diverse degrees offered at Weatherhead.

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