November 21, 2014

Cleveland... Who knew?!

Victoria Saybe, originally from Honduras, is a first-year student in the full-time MBA program.

Growing up outside of the U.S. you are well aware of cities such as Miami, New York, Los Angeles and Chicago. You’ve probably visited a few of them or seen enough pictures to get a good idea of what they look like. But when you hear Cleveland, your mind draws a blank. You’ve heard of the place, but where is it again? Is it close to New York?  It’s in the north, right? That was me before applying to Case Western Reserve. I’d heard of Cleveland but had absolutely no idea what to expect once I arrived.

I came to Cleveland for the first time last October and returned this year as a full-time MBA student. Cleveland is one of those cities that has managed to constantly surprise me with all the great things it has to offer. For starters, the people here in general are very welcoming and you quickly begin to feel at home. I was not expecting to find so many interesting places to eat, visit or just hang out. Allow me to share with you a few of the spots I’ve visited that I would recommend you find the time to check out while you’re here.

Lola Bistro
(serialelectric.com)
If good food is what you’re looking for then you’ll be glad to know that, surprisingly, Cleveland is a “foodie” town. Great chefs like Michael Symon have a variety of good restaurants all over the city. On East 4th, I suggest you visit Lola Bistro for innovative American cuisine. Mia Bella is a must in Little Italy, and you can walk over to Presti’s for good desserts (their seasonal pumpkin cheesecake is a must try!). Up Mayfield, head to Coventry for great Thai food at High Thai’d and if you crave more Asian food, then Szechuan Gourmet on East 36th is the place to go for Chinese food (go with a crowd and order different dishes to share). If you find yourself in Tremont, I recommend you get a table at Dante and stop by The Flying Monkey for a few drinks. If you’re there earlier in the day then brunch at Lucky’s CafĂ© is great, but try to avoid the Saturday and Sunday crowds.

Now, if you’re fond of cooking or feeling kitchen-adventurous then you have to visit the
West Side Market, where you'll probably buy more fruits and
Cleveland Orchestra
(www.clevelandleader.com)
vegetables than you’ll eat in a month, but it’s hard to resist the freshness and prices.

If arts and culture are more your thing, get ready to enjoy. Start with an incredibly discounted seasonal pass to Severance Hall (the benefits of a student discount!) and enjoy the performances of The Cleveland Orchestra, one of the best orchestras in the world. Places I strongly suggest you visit are the Cleveland Museum of Art, Museum of Contemporary Art Cleveland and Playhouse Square.

As you’ve probably already noticed, Clevelanders are incredibly fanatic about their home teams, and before you know it, you find yourself rooting for the Browns as well. You can find tickets to sports events at very reasonable prices and even if you don’t understand the sport as much, just by being at the stadium you’ll realize the
First Energy Stadium
(espn.go.com)
excitement is contagious.

I’m excited about all the places I’ve visited and I’m looking forward to making many more memories while discovering Cleveland. I encourage you to go out and explore Cleveland and start taking advantage of all the great things this city has to offer before the secret gets out!

November 18, 2014

Headsup: This Week at Weatherhead

19th Annual Thanksgiving Dinner

Sponsored by the International Club with the Center for International Affairs

D: Friday, November 21
T: 6:30 to 8:30 p.m.
L: Thwing 201 (1914 Lounge)
$: Undergrad $7, grad and other $12, children under 7 free

Tickets











Lunch Skype meeting with Scott Chandler

D: Wednesday, November 19
T: Noon to 1 p.m.

Info Session: American Greetings

D: Thursday, November 20
T: Noon to 1:30 p.m.
L: PBL 203

Women in Business Club Meeting 

D: Thursday, November 20
T: 4 to 5 p.m.
L: PBL 02

Women in Business Club Holiday Happy Hour

D: Thursday, November 20
T: 5 to 6 p.m.
L: Michelson and Morley, Tinkham Veale University Center
Registration closes Nov. 19.



November 14, 2014

Great Time Had at Great Lakes Brewing Company


Jessica A. Brown is a first year student in the full-time MBA program.

As a student at Weatherhead, I have the privilege of gaining exclusive access to local companies and learning about their inner workings. For this event, I got to have an inside look into the marketing strategy of the Great Lakes Brewing Company.

As students gathered in our private room at the brewery, I had a chance to sample a few of the many varieties of their beer selection, including Christmas Ale. With such a relaxed atmosphere, I met many students from other programs who were also interested in marketing.

Moving into the seating area, Marissa, communications specialist, began to explain what it was like working for the Great Lakes Brewing Company and also the unique challenges in regards to working in this sector. Marketed as a local brewery, we learned about the delicate balancing act of keeping the quality of each beer as high as possible with constant expansion around the local region. With quality being paramount, we discovered that the second most important aspect was the story behind each product. From Eliot Ness to the Edmund Fitzgerald, each product has a unique connection with the Great Lakes region. The atmosphere was more like a large family rather than a company, leading each employee to consider themselves an advocate for the brand. There was a sense of pride when hearing a patron order a Great Lakes beer at the local bar. Highly knowledgeable and open, Marissa answered all of our questions ranging from the differences in strategy and the importance of gaining the customers’ loyalty.

We then enjoyed a personalized tour of the brewery with Sarah, who is a laboratory technician at the company. We learned about the importance of grains, cooking and the complex process that went into every flavor of beer. Sarah, extremely knowledgeable about their products, answered every odd question from our group with a sense of humor and extreme pride in her work.

Seeing the people behind the brand I buy every Christmas really puts into perspective the important of communication, marketing and brand management. I have learned so much from this experience and look forward to future events.